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Reliance Aims to 200 Million units of JIO Feature Phone: Report

Highlights:

  1. JIO Aims to sell 100million in first year.
  2. Talk to Foxconn and Intex to manufacturer the phone.
  3. Phone is said to play the content of JIO TV and JIOcinema apps.
The Jio feature phone will likely be the centre of attention at the Reliance AGM on Friday, and a new report claims that the company aims to sell as many as 200 million (20 crore) units of the handset over the next two years. This is a lofty goal, but not entirely unachievable as the 4G VoLTE-enabled Jio feature phone has previously been tipped to cost Rs. 500 and offer smartphone-like features. At this price point, the Lyf-branded feature phone will be able to help Jiosmash the entry barrier associated with a smartphone.
One interesting new feature of the upcoming Jio phone, revealed by sources in the PTI report, is the option to connect the handset with a TV using a cable. With this functionality, users will be able to watch content on apps such as JioTV and JioCinema on their TV. Apart from this, the handset is said to have features such as Internet tethering, video calling, and 4G Internet speeds, which are yet to be seen in feature phones in India.
The Jio feature phone will reportedly come with free calls (all calls are free on the Jio network), which may be another factor that attracts buyers to it. Jio is also said to be launching more affordable recharge packs (priced around Rs. 80-90) to keep tariff costs low for users who upgrade from 2G feature phones to its 4G model.

Also Read: JIOFibre Broadband Launch on 21July check price and other benefits

According to IDC data, 136.1 million feature phones were sold in 2016 alone, and migration from feature phones to smartphones has slowed down too. This suggests the time is ripe for Jio to dive in with its 4G-capable feature phone and give its user base, which saw its slowest growth in April since starting operations – a much-needed push.
As for the hardware specifications, as per earlier leaks, the Jio feature phone is said to have a 2.4-inch colour display, 512MB RAM, 4GB of internal storage, up to 128GB microSD card support, dual SIM functionality (Nano SIM + Standard SIM), 2-megapixel rear camera, and VGA front camera. Reports also say users will get 2000mAh battery, FM radio, and Bluetooth 4.1 + LE with the handset. The Jio feature phone is said to come with a custom OS (KAI OS) and an app marketplace (KaiOS Plus). The Reliance Jio 4G feature phone is even said to have a digital voice assistant with support for Indian languages.
Source: gadgets.ndtv
Posted by: SGC

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